Cognitive aspects of analysing economic mass media discourse in teaching English to economics students

The article discusses some features of cognitive analysis of economic mass media discourse used in teaching a foreign language to Economics students. The authors look into the possibility of applying the cognitive approach to analyzing media discourse and studying English economic terminology. According to the paper, employing concepts, frames, prototypes, schemes within the framework of cognitive linguistics contribute positively to categorization and conceptualization of information, understanding of special vocabulary, promotes in-depth analysis of media discourse and helps to single out the core based on logical and associative operations. Detailed lexical analysis, appeal to mental connections enrich translation work, form a holistic view of economic phenomena. Media discourse is considered from the point of view of communication channels. Printed, audiovisual, and mass media sources are viewed on through the prism of modality, contributing to the professional analysis of the media discourse. The authors pay special attention to the importance of the method of obtaining information, the degree of information saturation, emotional charge, political and ideological bias of a professional text. The article also touches upon the mass media discourse of experts in the professional fields of economics and politics, where the style of allusions and periphrasis is seen as a conceptually and ideologically important factor in the cognitive approach to discourse analysis.

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